Concept

Display advertising

OpenAlex ID: C2777999536

Online Display Advertising: Targeting and Obtrusiveness

2011 · Avi Goldfarb, Catherine Tucker · Marketing Science · 845

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Privacy Regulation and Online Advertising

2010 · Avi Goldfarb, Catherine E. Tucker · Management Science · 725

Modeling the Clickstream: Implications for Web-Based Advertising Efforts

2003 · Patrali Chatterjee, Donna L. Hoffman, et al. · Marketing Science · 476

The Online Advertising Industry: Economics, Evolution, and Privacy

2009 · David S Evans · The Journal of Economic Perspectives · 443

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Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction

2020 · Qi Pi, Guorui Zhou, et al. · ACM International Conference on Information and Knowledge Management (CIKM) · 351

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Simple and Scalable Response Prediction for Display Advertising

2014 · Olivier Chapelle, Eren Manavoglu, et al. · ACM Transactions on Intelligent Systems and Technology · 329

Optimal real-time bidding for display advertising

2014 · Weinan Zhang, Shuai Yuan, et al. · ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) · 325

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Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

2013 · Isaac M. Dinner, Harald J. Heerde Van, et al. · Journal of Marketing Research · 311

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

2013 · Eric M. Schwartz, Eric T. Bradlow, et al. · Marketing Science · 287

Real-Time Bidding by Reinforcement Learning in Display Advertising

2017 · Han Cai, Kan Ren, et al. · ACM International Conference on Web Search and Data Mining (WSDM) · 269

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A Dynamic Model of Sponsored Search Advertising

2011 · Song Yao, Carl F. Mela · Marketing Science · 246

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Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

2020 · Garrett A. Johnson, Scott K. Shriver, et al. · Marketing Science · 235

Targeting and Privacy in Mobile Advertising

2018 · Omid Rafieian, Hema Yoganarasimhan · Marketing Science · 232

Advertising 2.0: social media marketing in a Web 2.0 world

2009 · Choice Reviews Online · 232

Real-time bidding for online advertising

2013 · Shuai Yuan, Jun Wang, et al. · 230

An Economic Analysis of Online Advertising Using Behavioral Targeting1

2014 · Jianqing Chen, Jan Stallaert · MIS Quarterly · 218

Press advertising and the ascent of the ‘Pensée Unique’

2001 · Jean J. Gabszewicz, Dider Laussel, et al. · European Economic Review · 201

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

2014 · Paul R. Hoban, Randolph E. Bucklin · Journal of Marketing Research · 198

What is Different About Online Advertising?

2013 · Avi Goldfarb · Review of Industrial Organization · 197

Privad: Practical Privacy in Online Advertising

2011 · Saikat Guha, Bin Cheng, et al. · 193

Online Display Advertising Markets: A Literature Review and Future Directions

2020 · Hana Choi, Carl F. Mela, et al. · Information Systems Research · 190

Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising

2018 · Junqi Jin, Chengru Song, et al. · ACM International Conference on Information and Knowledge Management (CIKM) · 190

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Online Stochastic Packing Applied to Display Ad Allocation

2010 · Jon Feldman, Monika Henzinger, et al. · Lecture notes in computer science · 189

Do display ads influence search? Attribution and dynamics in online advertising

2015 · Pavel Kireyev, Koen Pauwels, et al. · International Journal of Research in Marketing · 183

Deterministic and stochastic optimization of a dynamic advertising model

1983 · Suresh P. Sethi · Optimal Control Applications and Methods · 181

Works count: 1,406

Citation count: 21,520