Premise
Concept
Fuzzy identification of systems and its applications to modeling and control
1985 · Tomohiro Takagi, Michio Sugeno · IEEE Transactions on Systems Man and Cybernetics
Possessions and the Extended Self
1988 · Russell W. Belk · Journal of Consumer Research
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
1998 · Susan Fournier · Journal of Consumer Research