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Relationship marketing
Concept
View works
Works count:
37,510
Citations count:
673,200
Top works
View all
The Commitment-Trust Theory of Relationship Marketing
1994
·
Robert M. Morgan
, Shelby D. Hunt
·
Journal of Marketing
Cited by 16,860
The Commitment-Trust Theory of Relationship Marketing
1994
·
Robert M. Morgan
, Shelby D. Hunt
·
Journal of Marketing
Cited by 9,422
Principles of Marketing
1972
·
Philip T. Kotler
, Gary Armstrong
Cited by 6,063
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