Marywood University
What is co-creation? An interactional creation framework and its implications for value creation
2017 · Venkat Ramaswamy, Kerimcan Ozcan · Journal of Business Research
Resveratrol and health – A comprehensive review of human clinical trials
2011 · James M. Smoliga, Joseph A. Baur, et al. · Molecular Nutrition & Food Research
Brand value co-creation in a digitalized world: An integrative framework and research implications
2015 · Venkat Ramaswamy, Kerimcan Ozcan · International Journal of Research in Marketing