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FEU Roosevelt Marikina
Homepage:
feuroosevelt.edu.ph
Alternate names:
Roosevelt College Marikina,
Roosevelt College-Marikina
Related institution:
Far Eastern University
ROR:
01t7z2k78
OpenAlex ID:
I4405279649
Scarcity Marketing: The Role of Consumer Behavior in the Rise of the “Anik-Anik” Trend of Pop Mart’s Collectible Blind Box Figurines
2025
·
Erika F. Bacay
, Jericho S. Angangan
, et al.
·
American Journal of Economics and Business Innovation
·
5
PDF
Assessing the Effectiveness of Brand Promotion Among College Universities
2025
·
Edelfin Tan
, Alessia Kirsten C. Cruz
, et al.
·
American Journal of Economics and Business Innovation
·
2
PDF
Assessing the Relationship Between the “Budol” Phenomenon and Impulse Buying Behavior: Post-Purchase Effects on Consumer
2026
·
Bacay Erika
, Roquelara Deniz Aeisha
, et al.
·
American Journal of Economics and Business Innovation
·
1
PDF
An Assessment of the Relationship of Flash Retailing to Customer Engagement: Its Impact as a Marketing Strategy
2025
·
Edelfin Tan
, Cody Gabrielle L. Herrera
, et al.
·
American Journal of Economics and Business Innovation
·
1
PDF
Influence of Spend Rewards and Vouchers: Assessing Consumer Behavior towards Paying More to Get Discounts
2025
·
Erika Bacay
, Alexandrea Anne Gabriele Castro
, et al.
·
American Journal of Economics and Business Innovation
·
1
PDF
Assessing the Correlation between Gamification Intensity and Brand Loyalty in Young Adult Demographics
2025
·
Stephen D. Mitra
, Hailey Chaze R. Bueno
, et al.
·
American Journal of Economics and Business Innovation
·
1
PDF
The Effect of Fake Gaming Ads and Gameplay as a Marketing Strategy to Attract Online Game Players
2025
·
Erika F. Bacay
, Kyle Marie I. Paculan
, et al.
·
American Journal of Economics and Business Innovation
·
1
PDF
Decision Fatigue in Digital Promotions: Micro-Choice Effects on Consumer Behavior of Young Working Professionals
2026
·
Erika F. Bacay
, Aliyah Corrine V. Carlos
, et al.
·
American Journal of Economics and Business Innovation
PDF
Metricized Alimentary: Unveiling the Effects of Nutritional Transparency of Restaurants in Achieving a Salubrious Lifestyle on Consumer Behavior
2026
·
Edelfin P. Tan
, Gian Florence H. Garcia
, et al.
·
American Journal of Economics and Business Innovation
PDF
Coercive Micro-Transaction: Influence Spending Behavior among Non-Spenders, Casual Spenders, and Whales
2026
·
Tan Edelfin
, Diata Arianne
, et al.
·
American Journal of Economics and Business Innovation
PDF
The Effect of Price-Endings on Discerned Parsimony among College Students Using E-Commerce Applications
2026
·
Bacay Erika
, Abon Cassandra Venice
, et al.
·
American Journal of Economics and Business Innovation
PDF
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Works count:
11
Citation count:
59
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