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Place Branding

ISSNs: 1744-0696, 1744-070X
Source type: journal
Fully OA: No
DOAJ: No
OpenAlex ID: S131302035
From city marketing to city branding: Towards a theoretical framework for developing city brands
2004 · Michalis Kavaratzis · Place Branding · 1,310
City branding: An effective assertion of identity or a transitory marketing trick?
2006 · Mihalis Kavaratzis, G J Ashworth · Place Branding · 428
The Anholt-GMI City Brands Index: How the world sees the world's cities
2006 · Simon Anholt · Place Branding · 409
Place branding: Evolution, meaning and implications
2004 · Nicolas Papadopoulos · Place Branding · 367
Some important distinctions in place branding
2005 · Simon Anholt · Place Branding · 252
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Place branding: Overview of an emerging literature
2004 · Keith Dinnie · Place Branding · 197
City branding: Can goods and services branding models be used to brand cities?
2005 · Brenda Parkerson, John Saunders · Place Branding · 196
Consuming heritage: The use of local food culture in branding
2006 · Richard Tellström, Inga-Britt Gustafsson, et al. · Place Branding · 190
How can a place correct a negative image?
2004 · David Gertner, Philip Kotler · Place Branding · 176
City Council websites as a means of place brand identity communication
2006 · Magdalena Florek, Andrea Insch, et al. · Place Branding · 130
The country brand as a new challenge for Poland
2005 · Magdalena Florek · Place Branding · 124
Place promotion through food and tourism: Rural branding and the role of websites
2004 · Steven Boyne, Derek Hall · Place Branding · 124
Nation branding
2005 · Hlynur Gudjonsson · Place Branding · 118
Unmanageable place brands?
2005 · Bodil Stilling Blichfeldt · Place Branding · 100
Remaking the nation of Latvia: Anthropological perspectives on nation branding
2005 · Dace Dzenovska · Place Branding · 98
Public diplomacy and place branding: Where's the link?
2006 · Simon Anholt · Place Branding · 94
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Why brand? Some practical considerations for nation branding
2006 · Simon Anholt · Place Branding · 94
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Geo-branding, are we talking nonsense? A theoretical reflection on brands applied to places
2005 · Joao Freire · Place Branding · 90
Localising public diplomacy: The role of sub-national actors in nation branding
2006 · Jian Wang · Place Branding · 89
Place brand architecture: Strategic management of the brand portfolio
2005 · Gregory Dooley, David Bowie · Place Branding · 87
Measuring image of a city: A qualitative approach with case example
2006 · Pirjo Laaksonen, Martti Laaksonen, et al. · Place Branding · 68
‘Where is place branding heading?’
2004 · Philip Kotler, Israel D Nebenzahl, et al. · Place Branding · 68
Positioning the nation-state
2005 · John Quelch, Katherine Jocz · Place Branding · 56
Nation brand as context and reputation
2005 · Simon Anholt · Place Branding · 55
Wish you were here? Some problems associated with integrating marketing communications when promoting place brands
2005 · Heather Skinner · Place Branding · 54
Works count: 102
Citation count: 5,886
H-index: 34
I10-index: 55
2yr mean citedness:
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