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The Marketing Review
Homepage:
ingentaconnect.com
ISSNs:
1469-347X,
1472-1384
Source type:
journal
Publisher:
Fully OA:
No
DOAJ:
No
OpenAlex ID:
S19785326
An Overview of Content Analysis
2003
·
Tracy G. Harwood
, Tony Garry
·
The Marketing Review
·
721
Towards Sustainability: The Third Age of Green Marketing
2001
·
Ken Peattie
·
The Marketing Review
·
630
The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions
2003
·
Jonathan S. Vickers
, Franck Renand
·
The Marketing Review
·
498
Place Branding: A Review of Trends and Conceptual Models
2005
·
Mihalis Kavaratzis
·
The Marketing Review
·
435
Social media marketing and advertising
2015
·
Yogesh K. Dwivedi
, Kawaljeet Kaur Kapoor
, et al.
·
The Marketing Review
·
401
PDF
The Experience Economy and Commercial Experiences
2004
·
Susanne H.G. Poulsson
, Sudhir H. Kale
·
The Marketing Review
·
318
Choosing the Appropriate Methodology: Understanding Research Philosophy
2004
·
Mary T. Holden
, Patrick Lynch
·
The Marketing Review
·
275
Creating a Relationship Dialogue: Communication, Interaction and Value
2000
·
Christian Grönroos
·
The Marketing Review
·
259
Writing a Literature Review
2000
·
Michael J. Baker
·
The Marketing Review
·
225
Case Research in Marketing
2000
·
Chad Perry
·
The Marketing Review
·
176
Consumer involvement: a new perspective
2008
·
Nina Michaelidou
, Sally Dibb
·
The Marketing Review
·
167
Does my structural model represent the real phenomenon?: a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
2009
·
Ramendra Singh
·
The Marketing Review
·
148
A journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user
2008
·
Damian Gallagher
, Lucy Ting
, et al.
·
The Marketing Review
·
148
Mobile payment adoption: Classification and review of the extant literature
2013
·
Emma L. Slade
, Michael D. Williams
, et al.
·
The Marketing Review
·
145
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
2015
·
Salma S. Abed
, Yogesh K. Dwivedi
, et al.
·
The Marketing Review
·
125
Where the wild brands are: some thoughts on anthropomorphic marketing
2010
·
Stephen Brown
·
The Marketing Review
·
119
Employer branding and its influence on employee retention: A literature review
2017
·
Hasan Gilani
, Lucy Cunningham
·
The Marketing Review
·
118
Corporate social responsibility: impacts on strategic marketing and customer value
2009
·
Nigel F. Piercy
, Nikala Lane
·
The Marketing Review
·
110
Measuring marketing performance: a review and a framework
2010
·
Yuhui Gao
·
The Marketing Review
·
108
Devising a research model to examine adoption of mobile payments: An extension of UTAUT2
2014
·
Emma L. Slade
, Michael D. Williams
, et al.
·
The Marketing Review
·
105
Grounded Theory: A Magical Formula or a Potential Nightmare
2001
·
Christina Goulding
·
The Marketing Review
·
105
Online shopping environments in fashion shopping: An S-O-R based review
2012
·
Fatema Kawaf
, Stephen Tagg
·
The Marketing Review
·
103
Selecting a Research Methodology
2000
·
Michael J. Baker
·
The Marketing Review
·
102
Attitudinal loyalty, behavioural loyalty and social media: An introspection
2013
·
Kerrie Hawkins
, Prakash Vel
·
The Marketing Review
·
100
"Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research
2001
·
Clive Nancarrow
, Ian Brace
, et al.
·
The Marketing Review
·
96
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Works count:
553
Citation count:
11,940
H-index:
52
I10-index:
203
2yr mean citedness:
1
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