Source

Asia-Australia Marketing Journal

Homepage: sciencedirect.com

ISSNs: 1320-1646, 1839-3462

Source type: journal

Publisher: Elsevier BV

Alternate name: AMJ

Fully OA: No

DOAJ: No

OpenAlex ID: S2898240301

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

1994 · Christian Gronroos · Asia-Australia Marketing Journal · 2,348

Understanding the Value of a Relationship

1994 · David T. Wilson, Swati Jantrania · Asia-Australia Marketing Journal · 452

Relationship Marketing Logic

1996 · Christian Grönroos · Asia-Australia Marketing Journal · 190

Business Dancing — the Nature and Role of Interfirm Relations in Business Strategy

1994 · Ian F. Wilkinson, Louise C. Young · Asia-Australia Marketing Journal · 164

Broadening and Specifying Relationship Marketing

1994 · Evert Gummesson · Asia-Australia Marketing Journal · 154

The Role of Trust in Customer Relationships

1996 · Deborah L. Cowles · Asia-Australia Marketing Journal · 82

Relationship Selling: The Personalization of Relationship Marketing

1994 · Donald W. Jackson · Asia-Australia Marketing Journal · 34

Our Present State of Ignorance in Relationship Marketing

1996 · Uolevi Lehtinen · Asia-Australia Marketing Journal · 29

Long-Term Recall of Sponsorship Sources

1997 · T. Bettina Cornwell, Isabelle Maignan, et al. · Asia-Australia Marketing Journal · 28

Modelling Sport Sponsorship Selection Decisions

1997 · Rafael Aguilar-Manjarrez, Des Thwaites, et al. · Asia-Australia Marketing Journal · 21

Marketing Journals and Asia-Pacific Marketing Academics

1993 · Michael Jay Polonsky, David S. Waller · Asia-Australia Marketing Journal · 19

‘Ring Ring’: Visual Pun or Passing Off?

1997 · Janet Hoek · Asia-Australia Marketing Journal · 18

Networks and Logistics

1996 · Martin Christopher · Asia-Australia Marketing Journal · 16

Logistics and Customer Relationships

1994 · Martin Christopher · Asia-Australia Marketing Journal · 16

Editorial: Marketing at the Crossroads

1994 · David Ballantyne · Asia-Australia Marketing Journal · 16

PDF

Interdependence in Relationship Marketing

1996 · David L. Blenkhorn, Herbert F. MacKenzie · Asia-Australia Marketing Journal · 15

Market Segmentation

1993 · Janet Hoek, Philip Gendall, et al. · Asia-Australia Marketing Journal · 15

Relationship Marketing and the Relationship Management Chain

1994 · Adrian Payne, Martin Christopher, et al. · Asia-Australia Marketing Journal · 13

Tobacco-Control Legislation, Public Health and Sport Sponsorship

1997 · Robert Sparks · Asia-Australia Marketing Journal · 12

A Comparison of the Effectiveness of Perimeter and Outdoor Advertising

1997 · Björn Walliser · Asia-Australia Marketing Journal · 11

Using the Juster Scale to Estimate the Demand-Price Relationship

1995 · Mike Brennan, Don Esslemont, et al. · Asia-Australia Marketing Journal · 11

Marketing Australian Universities to Overseas Students

1993 · John W. Wilkinson · Asia-Australia Marketing Journal · 10

General Perception of Word-Of-Mouth Communication as a Source of Information: The Case of Singapore

1995 · Chow Hou Wee, Seck Luan Lim, et al. · Asia-Australia Marketing Journal · 7

Is There More to Ethical Marketing than Marketing Ethics?

1993 · Mike Brennan · Asia-Australia Marketing Journal · 7

Guest Editorial

1996 · David Ballantyne · Asia-Australia Marketing Journal · 6

Works count: 49

Citation count: 3,725

H-index: 15

I10-index: 22

2yr mean citedness: