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Journal of Research in Marketing

ISSN: 2292-9355
Source type: journal
Publisher:
Fully OA: No
DOAJ: No
OpenAlex ID: S4210175872
Is Customer Retention Beneficial for Customers: A Conceptual Background
2016 · Muhammad Turki Alshurideh · Journal of Research in Marketing · 52
New Faces of Marketing In The Era of The Web: From Marketing 1.0 To Marketing 3.0
2014 · Nozha Erragcha, Rabiaa Romdhane · Journal of Research in Marketing · 52
Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance
2014 · Maklon Felipus Killa · Journal of Research in Marketing · 40
Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits
2014 · Florian Pallas, Christopher Groening, et al. · Journal of Research in Marketing · 34
Review of Brand Loyalty Literature: 2001 – 2015
2016 · Hakan Cengiz, Hülya Akdemir-Cengiz · Journal of Research in Marketing · 28
How Consumer Decision Making Process Differ From Youngster to Older Consumer Generation
2014 · Chloe Wai San Yap, Rashad Yazdanifard · Journal of Research in Marketing · 24
Factors that Influence the Acceptance of Mobile Money in Nigeria
2018 · Precious Chikezie Ezeh, Nwukamaka Nwankwo · Journal of Research in Marketing · 21
The Determinant Factors of the Intention to spend more time binge-watching for Netflix Subscriber in Jakarta
2019 · Rebecca Susanno, Ryan Phedra, et al. · Journal of Research in Marketing · 19
The Impact of CRM dimensions on Customer Retention in the Hospitality Industry: Evidence from the Moroccan Hotel sector
2017 · Youssef Chetioui, Hassan Abbar, et al. · Journal of Research in Marketing · 18
How Social Media Marketing can Influence the Profitability of an Online Company From a Consumer Point of View
2014 · Jenn Ming Chan, Rashad Yazdanifard · Journal of Research in Marketing · 17
Comparison on the Impact of Standardization and Adaptation on International Marketing
2014 · Shanon Phui Wei Yap, Rashad Yazdanifard · Journal of Research in Marketing · 16
An Exploratory study of factors related to Consumer Behaviour towards purchase of Fruits and Vegetables from different Retail Formats
2016 · Hemantkumar P Bulsara, Kshitij G Trivedi · Journal of Research in Marketing · 14
Corporate Social Responsibility and Stakeholder Strategies: An Impact in Risk Management
2014 · Edmundo R. Lizarzaburu · Journal of Research in Marketing · 13
Mediating Role of Jobs Satisfaction among Organizational Commitment, Organizational Culture and Organizational Citizenship Behavior (OCB): Empirical Study on Private Higher Education in Central Java, Indonesia
2015 · Suparjo Suparjo, Susetyo Darmanto · Journal of Research in Marketing · 12
Demystifying the "Sunk Cost Fallacy": When Considering Fixed Cost in Decision-Making is Reasonable
2017 · Andreas Krämer · Journal of Research in Marketing · 11
Consumers Attitude Towards Location-Based Advertising: An Exploratory Study
2016 · Matthew A Gana, Toney K Thomas · Journal of Research in Marketing · 10
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2014 · Journal of Research in Marketing · 9
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2014 · Journal of Research in Marketing · 9
Corporate Social Responsibility and Stakeholder Strategies: An Impact in Risk Management
2014 · Edmundo R. Lizarzaburu · Journal of Research in Marketing · 9
E-shopping: An Extended Technology Innovation
2014 · Ganesh L., Varsha Agarwal · Journal of Research in Marketing · 9
Service Quality and Customer Satisfaction: An Empirical Investigation on Public Sector Banks in Odisha
2014 · Soumendra Kumar Patra, Ajitab Dash · Journal of Research in Marketing · 9
Determination of Digital Marketing Strategies As Effective Communication Techniques For GoOntravel Brand Awareness
2019 · Zaqrona Samran, Sri Wahyuni, et al. · Journal of Research in Marketing · 8
Assessing Customer-Based Brand Equity and Brand Competitiveness of an Electronic Company in Bangladesh
2019 · Dil Ruba Tanu, Selim Ahmed, et al. · Journal of Research in Marketing · 7
Empirical Investigation of factors affecting information and communication technologies (icts) in Agric-Business among small scale farmers in Esan Community, Edo State, Nigeria
2018 · Simon Awojide, Sunday Olufemi Akintelu · Journal of Research in Marketing · 7
Influence of ethnicity on uniqueness & snob value in purchase behaviour of luxury brands
2014 · Sandeep Bhanot, Dr. R Srinivasan, et al. · Journal of Research in Marketing · 7
Works count: 106
Citation count: 577
H-index: 13
I10-index: 16
2yr mean citedness:
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