Source

Journal of Market-Focused Management

ISSNs: 1382-3019, 1572-8846

Source type: journal

Publisher: Springer Nature

Fully OA: No

DOAJ: No

OpenAlex ID: S4210177523

Measuring Market Orientation: Generalization and Synthesis

1998 · Rohit Deshpandé, John U. Farley · Journal of Market-Focused Management · 721

Consumers' Trust in a Brand and the Link to Brand Loyalty

1999 · Geok Theng Lau, Sook Han Lee · Journal of Market-Focused Management · 679

Market orientation: Review, refinement, and roadmap

1996 · Bernard J. Jaworski, Ajay K. Kohli · Journal of Market-Focused Management · 662

Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance

1999 · William E. Baker, James M. Sinkula · Journal of Market-Focused Management · 409

Creating a Market Orientation

1998 · John C. Narver, Stanley F. Slater, et al. · Journal of Market-Focused Management · 404

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Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box

2002 · William E. Baker, James M. Sinkula · Journal of Market-Focused Management · 384

Competitive strategy in the market-focused business

1996 · Stanley F. Slater, John C. Narver · Journal of Market-Focused Management · 173

Marketing Capabilities and Firm Performance: A Hierarchical Model

1999 · Graham Hooley, John Fahy, et al. · Journal of Market-Focused Management · 140

Are Market Orientation and Learning Orientation Necessary for Superior Organizational Performance?

2002 · Mark Anthony Farrell, Edward Oczkowski · Journal of Market-Focused Management · 134

Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and Farley

1998 · John C. Narver, Stanley F. Slater · Journal of Market-Focused Management · 134

Misconceptions about Market Orientation

1999 · George S. Day · Journal of Market-Focused Management · 128

Generating Competitive Intelligence in Organizations

2002 · Bernard J. Jaworski, Deborah J. Macinnis, et al. · Journal of Market-Focused Management · 125

Market-Oriented Management: A Systems-Based Perspective

1999 · Jan Becker, Christian Homburg · Journal of Market-Focused Management · 113

Success Factors for Mass Customization: A Conceptual Model

2002 · Thijs Lennart Jaap Broekhuizen, Karel Jan Alsem · Journal of Market-Focused Management · 109

Striving for quality: The key role of internal and external customers

1996 · Bryan A. Lukas, Isabelle Maignan · Journal of Market-Focused Management · 99

The Lifetime Value Concept in Customer-Based Marketing

1999 · Janny C. Hoekstra, Eelko K. R. E. Huizingh · Journal of Market-Focused Management · 94

The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

1998 · Rohit Deshpandé, John U. Farley · Journal of Market-Focused Management · 93

The Value of Olympic Sponsorships: Who is Capturing the Gold?

1997 · Kathleen Anne Farrell, W. Scott Frame · Journal of Market-Focused Management · 92

Relationship Marketing and Sustained Competitive Advantage

1998 · W. Glenn Rowe, James G. Barnes · Journal of Market-Focused Management · 87

Stakeholder management and the stakeholder matrix: Potential strategic marketing tools

1996 · MichaelJay Polonsky · Journal of Market-Focused Management · 80

The Customer Concept: The Basis for a New Marketing Paradigm

1999 · Janny C. Hoekstra, Peter S. H. Leeflang, et al. · Journal of Market-Focused Management · 79

Leadership Style as Driver of Salespeoples' Customer Orientation

2002 · Ruth Maria Stock, Wayne D. Hoyer · Journal of Market-Focused Management · 78

Making Sense of SERVQUAL's Dimensions to the Chinese Customers in Macau

2002 · Tiffany K.P. Lam · Journal of Market-Focused Management · 74

A Stakeholder Perspective for Analyzing Marketing Relationships

2002 · Michael Jay Polonsky, Des. Stefan W. Schuppisser, et al. · Journal of Market-Focused Management · 71

Relationship Marketing: Theory and Implementation

2002 · George M. Zinkhan · Journal of Market-Focused Management · 69

Works count: 96

Citation count: 6,629

H-index: 39

I10-index: 66

2yr mean citedness: