Source

Journal of Contemporary Marketing Science

ISSNs: 2516-7480, 2516-7499

Source type: journal

Alternate name: JCMARS

Fully OA: No

DOAJ: No

OpenAlex ID: S4210185662

The role of online advertising on purchase intention of smartphones: mediating effects of flow experience and advertising value

2020 · Mohitul Ameen Ahmed Mustafi, Md Sajjad Hosain · Journal of Contemporary Marketing Science · 69

Effect of product type and time pressure on consumers’ online impulse buying intention

2019 · Zhanbo Zhao, Xiaomeng Du, et al. · Journal of Contemporary Marketing Science · 37

Impact of customers' interpersonal interactions in social commerce on customer relationship management performance

2021 · Md Shamim Hossain, Mst Farjana Rahman, et al. · Journal of Contemporary Marketing Science · 36

Face consciousness and conspicuous luxury consumption in China

2019 · Xin-an Zhang, Wangshuai Wang · Journal of Contemporary Marketing Science · 36

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

2023 · Dominyka Venciute, Migle Kazukauskaite, et al. · Journal of Contemporary Marketing Science · 34

Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value

2022 · Abdulla Al-Towfiq Hasan · Journal of Contemporary Marketing Science · 32

Buy or not: how the presence of others affects the occurrence of consumers' impulsive buying behavior

2020 · Yanzhi Wang, Hongliang Lu, et al. · Journal of Contemporary Marketing Science · 31

Intention to adopt mobile-based online payment platforms in three Asian countries: an application of the extended Technology Acceptance Model

2022 · Abdullah Ibrahim Jawad, Tania Parvin, et al. · Journal of Contemporary Marketing Science · 27

You touched it and I’m relieved! The effect of online review’s tactile cues on consumer’s purchase intention

2019 · Jing Huang, Yulang Guo, et al. · Journal of Contemporary Marketing Science · 26

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

2024 · Kwabena Abrokwah-Larbi · Journal of Contemporary Marketing Science · 25

Service fairness and customer satisfaction

2019 · Xiaoyun Han, Shujie Fang, et al. · Journal of Contemporary Marketing Science · 25

Relationship among China’s country image, corporate image and brand image

2019 · Qingji Fan · Journal of Contemporary Marketing Science · 25

The hope and hype of neuromarketing: a bibliometric analysis

2022 · Junaid Siddique, Amjad Shamim, et al. · Journal of Contemporary Marketing Science · 24

Employee proactivity, work engagement, job resources and service recovery performance: a study of structural linkages

2020 · Adil Zahoor · Journal of Contemporary Marketing Science · 23

Discounts or gifts? Not just to save money

2018 · Yanping Gong, Wei Hou, et al. · Journal of Contemporary Marketing Science · 22

Instagram celebrities and positive user responses. The mediating role of user “like”

2022 · Arash Ahmadi, Shahab Fakhimi, et al. · Journal of Contemporary Marketing Science · 21

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The impact of customer resources on customer value in co-creation: the multiple mediating effects

2020 · Meng Xiao, Qinhai Ma, et al. · Journal of Contemporary Marketing Science · 19

Electric vehicles purchase intention: the role of mediators using an extended TPB model

2024 · Sze Yee Boo, Consilz Tan · Journal of Contemporary Marketing Science · 18

How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation

2020 · Qingjuan Bu, Yongsheng Jin, et al. · Journal of Contemporary Marketing Science · 18

How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity

2018 · Xiaoling Guo, Ying-yi Hong · Journal of Contemporary Marketing Science · 16

Retail atmospherics and retail store patronage of supermarkets in emerging economies: mediating role of perceived service quality

2021 · Charles Dokcen, Vincent Obedgiu, et al. · Journal of Contemporary Marketing Science · 15

Hedonic or utilitarian

2019 · Yimin Zhu, Peipei Lin · Journal of Contemporary Marketing Science · 15

Research on the best visual search effect of logo elements in internet advertising layout

2019 · Yushi Jiang · Journal of Contemporary Marketing Science · 14

How to move away from using symmetric tests, net effects, and p<0.05

2018 · Arch George Woodside · Journal of Contemporary Marketing Science · 14

Effects of brand alliance on brand equity

2018 · Baolong Ma, Feiyan Cheng, et al. · Journal of Contemporary Marketing Science · 14

Works count: 138

Citation count: 1,076

H-index: 18

I10-index: 36

2yr mean citedness: 2.711