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International Journal of Advertising and Marketing to Children

ISSNs: 1464-6676, 2396-9156
Source type: journal
Alternate name: International journal of advertising and marketing to children
Fully OA: No
DOAJ: No
OpenAlex ID: S4210186011
International Journal of Advertising and Marketing to Children
2023 · International Journal of Advertising and Marketing to Children · 32
Children and Advertising — The Research
1999 · Jeffrey Goldstein · International Journal of Advertising and Marketing to Children · 23
The Child's Understanding of Promotional Communication
2000 · Brian Young · International Journal of Advertising and Marketing to Children · 22
Pester Power is a Destructive Concept
2001 · Liz Pilgrim · International Journal of Advertising and Marketing to Children · 20
Youth Awareness of Tobacco Sponsorship As A Dimension of Brand Equity
1999 · Robert Sparks · International Journal of Advertising and Marketing to Children · 18
Advertising Restrictions: Protection of the Young and Vulnerable?
2001 · Lynne Eagle, Anne de Bruin · International Journal of Advertising and Marketing to Children · 14
The Role and Influence of Children in Family Holiday Decision Making
1999 · International Journal of Advertising and Marketing to Children · 11
The Net Generation: Media Consumption is Changing as Kids Have More Choice
1999 · Sharon Carter · International Journal of Advertising and Marketing to Children · 9
Chinese Children's Consumer Behaviour: A Review
2000 · James U. McNeal, Hongxia Zhang · International Journal of Advertising and Marketing to Children · 8
Millennium Kids and the Post‐Modern Family
1999 · Gerry Hahlo · International Journal of Advertising and Marketing to Children · 7
A Case Study of SchoolCards™: Innovative Communication with Teenagers in Secondary Schools
1999 · Gail MacIndoe · International Journal of Advertising and Marketing to Children · 4
Now Hear This: How to Get a Tween's Attention
2001 · Alan Bergstrom, Dannielle Blumenthal · International Journal of Advertising and Marketing to Children · 3
Building a ‘Kid Contract’ with Chinese Kids: Part II
2000 · Terry O'Hanlon · International Journal of Advertising and Marketing to Children · 3
The Regulation of Children's Advertising in the US
2000 · Catharine M. Curran, Jef I. Richards · International Journal of Advertising and Marketing to Children · 3
Getting Older Younger: Developmental Differences in Children and the Challenge of Developmental Compression
2000 · Michael Cohen, Edward Cahill · International Journal of Advertising and Marketing to Children · 3
Introducing the Millennium Kid
1999 · Martin Phelps · International Journal of Advertising and Marketing to Children · 3
Advertising Food to Children — Dispelling the Myths
1999 · Nicky Buss · International Journal of Advertising and Marketing to Children · 3
More Than Just Play Dough: Children, Money and Marketing
2001 · Cathy Parker · International Journal of Advertising and Marketing to Children · 2
Talking to Kids
2001 · Christina Smith · International Journal of Advertising and Marketing to Children · 2
Children And The Internet
2000 · Barbie Clarke · International Journal of Advertising and Marketing to Children · 2
Advertising and Marketing to Children: Exploitation or Socialisation?
2000 · Paul Cowell · International Journal of Advertising and Marketing to Children · 2
Developing Customer Relationships From an Early Age
2000 · James Fairlie · International Journal of Advertising and Marketing to Children · 2
To Infinity and Beyond: Character Merchandising and Children's Toys
1999 · David Marshall, Sarah Flelan · International Journal of Advertising and Marketing to Children · 2
What Are Today's Children Eating?
1999 · Maureen Strong · International Journal of Advertising and Marketing to Children · 2
Policy, Politics and Research
2001 · Lionel Stanbrook · International Journal of Advertising and Marketing to Children · 1
Works count: 84
Citation count: 214
H-index: 8
I10-index: 7
2yr mean citedness:
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