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NOLEGEIN-Journal of Advertising and Brand Management
Homepage:
mbajournals.in
ISSN:
2581-530X
Source type:
journal
Publisher:
Fully OA:
No
DOAJ:
No
OpenAlex ID:
S4210195620
Electronic Resources: Their Importance, Characteristics, Types, Issues and Challenges and Comparison with Print Resources—An Analysis
2020
·
Nimesh Kantilal Jotangia
·
NOLEGEIN-Journal of Advertising and Brand Management
·
2
A Scalable Transformer-Based Framework for Sentiment Analysis and Public Opinion Mining Across Heterogeneous Social Media Platforms
2026
·
Kunwar, Fateh Bahadur
, Yash Bansal
·
NOLEGEIN-Journal of Advertising and Brand Management
Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
2026
·
Aishwarya P
, Sanjay H.N
·
NOLEGEIN-Journal of Advertising and Brand Management
Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
2026
·
Hui-Hsin, Huang
·
NOLEGEIN-Journal of Advertising and Brand Management
A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
2026
·
A N, Anitha
, Ashwinee G
·
NOLEGEIN-Journal of Advertising and Brand Management
How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
2026
·
N. Lakshmi
, B. Mohan Kumar
·
NOLEGEIN-Journal of Advertising and Brand Management
Authentic Leadership to the Future
2026
·
R. Ganesh
·
NOLEGEIN-Journal of Advertising and Brand Management
AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
2026
·
R. Ganesh
·
NOLEGEIN-Journal of Advertising and Brand Management
A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
2026
·
Sonal Ronak Shah
, G. Rambabu
·
NOLEGEIN-Journal of Advertising and Brand Management
Study the Impact of Influencer Marketing on Consumer Perception with reference to Fashion & Apparel Industry
2026
·
Vishakha, Parwani
, Solanki, Nensi
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
2026
·
Prasad Patro, G Aditya
·
NOLEGEIN-Journal of Advertising and Brand Management
The Rise of Citizen Journalism in NCR
2026
·
Kasaundhan, Parul
·
NOLEGEIN-Journal of Advertising and Brand Management
Consumer Choice in Health Insurance Market in India
2026
·
Mishra, Ratnamanjari
·
NOLEGEIN-Journal of Advertising and Brand Management
The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
2026
·
Bhatt, Harin B.
, Rokadiya, Nikhil H.
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
A Study on Factors Influencing Consumer Purchase and Intension towards daily products
2026
·
Revadi Sangam
, Sanjay H N
·
NOLEGEIN-Journal of Advertising and Brand Management
Encouraging Women for Inclusive Development: Consequences for Brand Strategy and Advertising
2025
·
Satwase Amarjeet Narendra
·
NOLEGEIN-Journal of Advertising and Brand Management
E-commerce Website for shopping “AURA”
2025
·
Ekta Das
, Diksha
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
Packaging Design, Information, and Sustainability: Factors Influencing Young Consumers’ Purchase Decisions
2025
·
Devadharshini I
, Guru Charan G
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
2025
·
Varun Dua
, Parveen Kumar Garg
·
NOLEGEIN-Journal of Advertising and Brand Management
Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
2025
·
Rahul Sen
, Chayani Mukherjee
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
2025
·
Sumit Jain
·
NOLEGEIN-Journal of Advertising and Brand Management
Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
2025
·
Noman Kawash
, Mohammad Salem Hamidi
·
NOLEGEIN-Journal of Advertising and Brand Management
The Change in Consumer Buying Behaviour, respective of time
2025
·
Rashmi Gujrati
, Hayri Uygun
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
The Newest Marketing Trends of 2025
2025
·
Ganesh
·
NOLEGEIN-Journal of Advertising and Brand Management
Social Media Influencers’ Effect on Personal Lives: An Examination of Monitoring Requirements
2025
·
Rajshree Sharma
, Prateek Pathak
, et al.
·
NOLEGEIN-Journal of Advertising and Brand Management
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Works count:
96
Citation count:
2
H-index:
1
I10-index:
2yr mean citedness:
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