Source

Journal of Marketing Behavior

Homepage: nowpublishers.com

ISSNs: 2326-568X, 2326-5698

Source type: journal

Publisher: Now Publishers

Alternate name: JMB

Fully OA: No

DOAJ: No

OpenAlex ID: S4210204738

Fifty Shades of Manipulation

2016 · Cass R. Sunstein · Journal of Marketing Behavior · 144

When Does Humorous Marketing Hurt Brands?

2016 · Caleb Warren, A. Peter McGraw · Journal of Marketing Behavior · 59

Not a Problem: A Downside of Humorous Appeals

2015 · A. Peter McGraw, Julie L. Schiro, et al. · Journal of Marketing Behavior · 44

Mission (Largely) Accomplished: What’s Next for Consumer BDT-JDM Researchers?

2015 · Itamar Simonson · Journal of Marketing Behavior · 42

Manipulated as a Way of Life

2016 · Eldar Shafir · Journal of Marketing Behavior · 41

The IKEA Effect. A Conceptual Replication

2017 · Marko Sarstedt, Doreen Neubert, et al. · Journal of Marketing Behavior · 29

I’d Like to Teach the World to Think: Commercial Advertising and Manipulation

2016 · Anne Barnhill · Journal of Marketing Behavior · 24

What does it Mean to be a Rational Decision Maker?

2015 · Barry Schwartz · Journal of Marketing Behavior · 24

A Welfarist Approach to Manipulation

2016 · Jonathan Baron · Journal of Marketing Behavior · 22

The Law, Economics, and Psychology of Manipulation

2016 · Eric A. Posner · Journal of Marketing Behavior · 21

Machines and Artificial Intelligence

2019 · Russell Belk · Journal of Marketing Behavior · 19

Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels

2016 · Peter C. Verhoef, Jenny van Doorn · Journal of Marketing Behavior · 17

The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions

2018 · Joel B. Cohen, Eduardo B. Andrade · Journal of Marketing Behavior · 16

Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity

2016 · Niek Althuizen, Berend Wierenga, et al. · Journal of Marketing Behavior · 16

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From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior

2019 · Klaus Wertenbroch · Journal of Marketing Behavior · 14

Marketers' Intuitions about the Sales Effectiveness of Advertisements

2016 · Nicole Hartnett, Rachel Kennedy, et al. · Journal of Marketing Behavior · 13

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Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach

2016 · Koen Pauwels, Amit Joshi · Journal of Marketing Behavior · 12

From the Editor: Manipulation and Marketing: The Elephant in the Room?

2016 · Klaus Wertenbroch · Journal of Marketing Behavior · 11

Manipulating Consumers is not Marketing: A Commentary on Cass R. Sunstein's “Fifty Shades of Manipulation”

2016 · Hubert Gatignon, Emmanuelle Le Nagard · Journal of Marketing Behavior · 11

Robust Satisficing via Regret Minimization

2015 · Marcel Zeelenberg · Journal of Marketing Behavior · 11

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage

2015 · Bhavya Mohan, Pierre Chandon, et al. · Journal of Marketing Behavior · 11

Occasion Matching of Indulgences

2018 · Suzanne B. Shu, Marissa A. Sharif · Journal of Marketing Behavior · 10

Partitioning the Choice Task Makes Starbucks Coffee Taste Better

2016 · Michael Dorn, Claude Messner, et al. · Journal of Marketing Behavior · 9

Meta-Rationality in Cognitive Science

2015 · Keith E. Stanovich · Journal of Marketing Behavior · 9

Be Careful What You Wish For: Unintended Consequences of Increasing Reliance on Technology

2019 · Noah Castelo · Journal of Marketing Behavior · 8

Works count: 73

Citation count: 780

H-index: 14

I10-index: 22

2yr mean citedness: