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Journal of Database Marketing & Customer Strategy Management

ISSNs: 1741-2439, 1741-2447
Source type: journal
Alternate names: Database marketing & customer strategy management, Journal of database marketing and customer strategy
Fully OA: No
DOAJ: No
OpenAlex ID: S4210207324
Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining
2012 · Daqing Chen, Sai Laing Sain, et al. · Journal of Database Marketing & Customer Strategy Management · 257
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ROI in social media: A look at the arguments
2009 · Tia Fisher · Journal of Database Marketing & Customer Strategy Management · 243
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Gender effects on Internet, catalogue and store shopping
2002 · P Alreck, R B Settle · Journal of Database Marketing & Customer Strategy Management · 214
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Social CRM as a business strategy
2011 · The Customer Framework™, Neil Woodcock, et al. · Journal of Database Marketing & Customer Strategy Management · 213
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Multichannel customer management: The benefits and challenges
2002 · M Stone, M Hobbs, et al. · Journal of Database Marketing & Customer Strategy Management · 189
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Community relationship management and social media
2011 · Lawrence Ang · Journal of Database Marketing & Customer Strategy Management · 171
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Consumers' complaint behaviour. Taxonomy, typology and determinants: Towards a unified ontology
2003 · Dominique Crié · Journal of Database Marketing & Customer Strategy Management · 170
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The effect of retail service quality and product quality on customer loyalty
2010 · Euphemia F T Yuen, Sian S L Chan · Journal of Database Marketing & Customer Strategy Management · 168
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Exploring the success factors of eCRM strategies in practice
2004 · Qimei Chen, Hong-Mei Chen · Journal of Database Marketing & Customer Strategy Management · 154
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Thoughts on RFM scoring
2000 · J R Miglautsch · Journal of Database Marketing & Customer Strategy Management · 151
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The loyalty of football fans — We'll support you evermore?
2004 · Alan Tapp · Journal of Database Marketing & Customer Strategy Management · 148
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Customer relationship management: A capabilities portfolio perspective
2002 · E Plakoyiannaki, N Tzokas · Journal of Database Marketing & Customer Strategy Management · 148
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What makes for CRM system success — Or failure?
2008 · Bryan Foss, Merlin Stone, et al. · Journal of Database Marketing & Customer Strategy Management · 143
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A study of inter-firm dynamics between competition and cooperation – A coopetition strategy
2010 · Aihie Osarenkhoe · Journal of Database Marketing & Customer Strategy Management · 135
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Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics
2005 · Gillian S Mort, Judy Drennan · Journal of Database Marketing & Customer Strategy Management · 130
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Corporate blogs as e-CRM tools – Building consumer engagement through content management
2010 · Vandana Ahuja, Yajulu Medury · Journal of Database Marketing & Customer Strategy Management · 123
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Mobile digital technology: Emerging issue for marketing
2002 · Gillian Sullivan Mort, Judy Drennan · Journal of Database Marketing & Customer Strategy Management · 115
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Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital
2012 · Muhammad Mohtsham Saeed, Faria Arshad · Journal of Database Marketing & Customer Strategy Management · 105
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Gearing up for CRM: Antecedents to successful implementation
2002 · B Hansotia · Journal of Database Marketing & Customer Strategy Management · 94
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The hurried consumer: Time-saving perceptions of Internet and catalogue shopping
2002 · PL Alreck, RB Settle · Journal of Database Marketing & Customer Strategy Management · 89
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A holistic examination of Net Promoter
2008 · Timothy L Keiningham, Lerzan Aksoy, et al. · Journal of Database Marketing & Customer Strategy Management · 85
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Customer relationship management in practice – A qualitative study
2001 · J Abbott, M Stone, et al. · Journal of Database Marketing & Customer Strategy Management · 83
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Incorporating word-of-mouth effects in estimating customer lifetime value
2006 · Jonathan Lee, Janghyuk Lee, et al. · Journal of Database Marketing & Customer Strategy Management · 72
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Strategy, technology and organisational alignment: Key components of CRM success
2005 · Mary Lou Roberts, Raymond R Liu, et al. · Journal of Database Marketing & Customer Strategy Management · 71
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Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management
2005 · Richard Marsh · Journal of Database Marketing & Customer Strategy Management · 71
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Works count: 429
Citation count: 8,030
H-index: 46
I10-index: 166
2yr mean citedness:
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