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Advertising & Society Review
Homepage:
muse.jhu.edu
ISSN:
1534-7311
Source type:
journal
Publisher:
Johns Hopkins University Press
Alternate name:
Advertising and society review
Fully OA:
No
DOAJ:
No
OpenAlex ID:
S4210231818
A Model For Predictive Measurements of Advertising Effectiveness
2000
·
Robert J Lavidge
, Gary A. (Gary Albert) Steiner
·
Advertising & Society Review
·
390
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
2000
·
Andrew A. Mitchell
, Jerry C. (Jerry Corrie) Olson
·
Advertising & Society Review
·
382
The History and Development of Advertising
2000
·
Frank Presbrey
·
Advertising & Society Review
·
305
From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930
2000
·
T. J. Jackson Lears
·
Advertising & Society Review
·
251
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
2000
·
Richard W Pollay
·
Advertising & Society Review
·
197
Advertising: the Magic System
2000
·
Raymond Williams
·
Advertising & Society Review
·
178
Relatedness, Prominence, and Constructive Sponsor Identification
2000
·
Gita Venkataramani Johar
, Michel Tuan Pham
·
Advertising & Society Review
·
96
Rare Birds: Why So Few Women Become Ad Agency Creative Directors
2009
·
Karen L. Mallia
·
Advertising & Society Review
·
55
The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999
2005
·
Barbara J Phillips
, Edward F McQuarrie
·
Advertising & Society Review
·
52
Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
2010
·
Wan-Hsiu Sunny Tsai
·
Advertising & Society Review
·
49
Consumer Citizenship, Nationalism, and Neoliberal Globalization in Turkey: The Advertising Launch of Cola Turka
2005
·
Derya Ozkan
, Robert John Foster
·
Advertising & Society Review
·
48
Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women
2011
·
Jean M. Grow
, Sheri J. Broyles
·
Advertising & Society Review
·
46
All's Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India
2008
·
Natasha Shevde
·
Advertising & Society Review
·
45
Obsessions with Fair Skin: Color Discourses in Indian Advertising
2008
·
Kavita Karan
·
Advertising & Society Review
·
43
Equal in Every Way: African Americans, Consumption and Materialism from Reconstruction to the Civil Rights Movement
2006
·
Jason P. Chambers
·
Advertising & Society Review
·
38
Advertising as Religion: The Dialectic of Technology and Magic
2000
·
Sut Jhally
·
Advertising & Society Review
·
38
Sex Segregation in Advertising Creative Departments Across the Globe
2014
·
Jean M. Grow
, Tao Deng
·
Advertising & Society Review
·
34
PDF
Consumer Responses to Gay-Themed Imagery in Advertising
2007
·
Joe Bob Hester
, Rhonda Gibson
·
Advertising & Society Review
·
34
Market Feminism: The Case for a Paradigm Shift
2006
·
Linda M Scott
·
Advertising & Society Review
·
33
Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign
2005
·
Tyson Smith
·
Advertising & Society Review
·
27
An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
2011
·
Michelle Ferranti
·
Advertising & Society Review
·
26
Children and Advertising
2008
·
William M. O’Barr
·
Advertising & Society Review
·
26
Yummy Mummies: The Clamor of Glamour in Advertising to Mothers
2006
·
Stephanie O'Donohoe
, Stephanie O'Donohoe
·
Advertising & Society Review
·
24
Does Media Literacy Work? An Empirical Study of Learning How to Analyze Advertisements
2004
·
Renee Hobbs
·
Advertising & Society Review
·
23
Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
2013
·
Kevin D. Thomas
·
Advertising & Society Review
·
22
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Works count:
353
Citation count:
3,345
H-index:
23
I10-index:
54
2yr mean citedness:
Year
Topic
Type
