Source

American Marketing Association eBooks

Source type: ebook platform

Fully OA: No

DOAJ: No

OpenAlex ID: S4306465280

Emerging perspectives on services marketing

1983 · Leonard L. Berry, G. Lynn Shostack, et al. · American Marketing Association eBooks · 1,018

Marketing of services

1981 · James H. Donnelly, William R. George · American Marketing Association eBooks · 353

The Services challenge : integrating for competitive advantage

1987 · John A. Czepiel, Carole Congram, et al. · American Marketing Association eBooks · 309

Review of marketing

1978 · Gerald Zaltman, Thomas V. Bonoma · American Marketing Association eBooks · 285

Services marketing in a changing environment

1985 · Thomas Bloch, Gregory D. Upah, et al. · American Marketing Association eBooks · 257

1979 educators' conference proceedings

1979 · Neil Beckwith · American Marketing Association eBooks · 246

1983 AMA educators' proceedings

1983 · Patrick E. Murphy · American Marketing Association eBooks · 245

Marketing theory, philosophy of science perspectives

1982 · Ronald F. Bush, Shelby D. Hunt · American Marketing Association eBooks · 132

Creativity in services marketing : what's new, what works, what's developing

1986 · M. Venkatesan, Diane H. Schmalensee, et al. · American Marketing Association eBooks · 94

Focus group interviews : a reader

1979 · James B. Higginbotham, Keith K. Cox · American Marketing Association eBooks · 93

1987 AMA educators' proceedings

1987 · Susan P. Douglas · American Marketing Association eBooks · 76

Services marketing self-portraits : introspections, reflections, and glimpses from the experts

2000 · Raymond P. Fisk, Stephen J. Grove, et al. · American Marketing Association eBooks · 70

1984 AMA educators' proceedings

1984 · Russell W. Belk · American Marketing Association eBooks · 58

Theory in retailing : traditional and nontraditional sources

1981 · Ronald W. Stampfl, Elizabeth C. Hirschman · American Marketing Association eBooks · 58

Attitude Research Under the Sun

1979 · John Eighmey · American Marketing Association eBooks · 49

The effect of information on consumer and market behavior

1978 · Andrew A. Mitchell · American Marketing Association eBooks · 40

Contemporary marketing thought : 1977 educator's proceedings

1977 · Barnett A. Greenberg, Danny N. Bellenger · American Marketing Association eBooks · 40

1990 AMA educators' proceedings : enhancing knowledge development in marketing

1990 · A. Parasuraman · American Marketing Association eBooks · 37

Marketing and the quality of life

1978 · Fred D. Reynolds, Hiram C. Barksdale · American Marketing Association eBooks · 36

A Strategic approach to business marketing

1985 · Robert E. Spekman, David T. Wilson · American Marketing Association eBooks · 30

Efficiency and effectiveness in marketing

1988 · Gary L. Frazier · American Marketing Association eBooks · 29

Political marketing : readings and annotated bibliography

1985 · Bruce I. Newman, Jagdish N. Sheth · American Marketing Association eBooks · 29

Buyer-seller interactions : empirical research and normative issues

1981 · Peter H. Reingen, Arch G. Woodside · American Marketing Association eBooks · 27

2002 AMA Winter Educators' Conference : marketing theory and applications

2002 · Kenneth R. Evans, Lisa K. Scheer · American Marketing Association eBooks · 25

Marketing, a return to the broader dimensions

1988 · Stanley J. Shapiro, Alf H. Walle · American Marketing Association eBooks · 21

Works count: 152

Citation count: 4,056

H-index: 24

I10-index: 38

2yr mean citedness: