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Marketing Science Institute eBooks

Source type: ebook platform
Fully OA: No
DOAJ: No
OpenAlex ID: S4306475583
Servqual : a multiple-item scale for measuring customer perceptions of service quality
1986 · A. Parasuraman, Valarie A. Zeithaml, et al. · Marketing Science Institute eBooks · 1,857
A conceptual framework for understanding e-service quality : implications for future research and managerial practice
2000 · Valarie A. Zeithaml, A. Parasuraman, et al. · Marketing Science Institute eBooks · 832
Marketing communication and the hierarchy-of-effects
1973 · Michael L. Ray · Marketing Science Institute eBooks · 275
Rediscovering the marketing concept
1988 · Frederick E. Webster · Marketing Science Institute eBooks · 235
Defining and relating price, perceived quality, and perceived value
1987 · Valarie A. Zeithaml · Marketing Science Institute eBooks · 190
An empirical examination of relationships in an extended service quality model
1990 · A. Parasuraman, Leonard L. Berry, et al. · Marketing Science Institute eBooks · 186
Services marketing : new insights from consumers and managers
1981 · Éric Langeard · Marketing Science Institute eBooks · 182
Superiority in customer relationship management : consequences for competitive advantage and performance
2002 · George S. Day, Christophe Van den Bulte · Marketing Science Institute eBooks · 181
The nature and consequences of marketing channel intermediary commitment : working paper
1994 · Nirmalya Kumar, Jonathan D. Hibbard, et al. · Marketing Science Institute eBooks · 163
Industrial buying behavior
1977 · Thomas V. Bonoma, Gerald Zaltman, et al. · Marketing Science Institute eBooks · 156
Effects of television advertising on children
1971 · Scott Ward · Marketing Science Institute eBooks · 128
Children's purchase requests and parental responses : results from a diary study
1979 · Leslie Isler, Edward T. Popper, et al. · Marketing Science Institute eBooks · 111
Capabilities for forging customer relationships
2000 · George S. Day · Marketing Science Institute eBooks · 110
Defining, measuring, and managing brand equity
1988 · Lance Leuthesser · Marketing Science Institute eBooks · 110
Total market orientation, business performance, and innovation
2000 · John C. Narver, Stanley F. Slater, et al. · Marketing Science Institute eBooks · 109
Recognizing and measuring brand assets
1991 · Peter H. Farquhar, Jin-Seok Han, et al. · Marketing Science Institute eBooks · 107
Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper
1994 · A. Parasuraman, Valarie A. Zeithaml, et al. · Marketing Science Institute eBooks · 99
Retail power : monster or mouse?
1992 · Paul Farris, Kusum L. Ailawadi · Marketing Science Institute eBooks · 95
Interpretive barriers to successful product innovation
1989 · Deborah Dougherty · Marketing Science Institute eBooks · 94
Shopping for appliances : consumers' strategies and patterns of information search
1985 · William L. Wilkie, Peter R. Dickson · Marketing Science Institute eBooks · 81
Driving customer equity : linking customer lifetime value to strategic marketing decisions
2001 · Roland T. Rust, Katherine N. Lemon, et al. · Marketing Science Institute eBooks · 78
Designing successful transorganizational marketing alliances
1990 · Ravi S. Achrol, Lisa K. Scheer, et al. · Marketing Science Institute eBooks · 76
Antecedents and consequences of customer value : testing an expanded framework
1998 · Douglas B. Grisaffe, Anand Kumar · Marketing Science Institute eBooks · 74
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
1987 · Nicolas Papadopoulos · Marketing Science Institute eBooks · 73
Point-of-purchase behavior and price perceptions of supermarket shoppers
1986 · Peter R. Dickson, Alan G. Sawyer · Marketing Science Institute eBooks · 70
Works count: 486
Citation count: 8,820
H-index: 41
I10-index: 121
2yr mean citedness:
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