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Journal of Promotional Communications

Source type: journal
Publisher:
Fully OA: No
DOAJ: No
OpenAlex ID: S4306515991
Conceptualising Social Media as Complaint Channel
2013 · Joanna Clark · Journal of Promotional Communications · 26
In-App Mobile Advertising: Investigating Consumer Attitudes Towards Pull-Based Mobile Advertising Amongst Young Adults In the UK
2013 · Callum Raines · Journal of Promotional Communications · 25
Repackaging the Disney Princess: A Post-feminist Reading of Modern Day Fairy Tales
2014 · Sarah Wilde · Journal of Promotional Communications · 24
Are Beauty Bloggers More Influential than Traditional Industry Experts
2017 · Chloe Wright · Journal of Promotional Communications · 23
"Wow, I didn't know that before; thank you": How scientists use Twitter for public engagement.
2015 · Alison Smith · Journal of Promotional Communications · 15
Advertising in Post-Feminism: The Return of Sexism in Visual Culture?
2013 · Ana Blloshmi · Journal of Promotional Communications · 12
Market-Mediated, Access-Based Consumption of Digital Music
2013 · Katie Young · Journal of Promotional Communications · 11
Reaching Generation Z: Harnessing the Power of Digital Influencers in Film Publicity
2017 · Lydia Dunkley · Journal of Promotional Communications · 9
An analysis of how social media influencers utilise trust-building strategies to create advocates
2018 · Megan Scott · Journal of Promotional Communications · 8
An analysis of the nature and role of social influencer trustworthiness within the health and fitness sector and how it facilitates brand trust
2018 · Laura Dodd · Journal of Promotional Communications · 5
An Exploration into How the Rise of Curation Within Streaming Services Has Impacted How Music Fans in the UK Discover New Music
2016 · Charlie Lindsay · Journal of Promotional Communications · 5
Exploring the role of product involvement in shaping impulsive buying tendencies in online retail environments.
2014 · Nathaniel David Lloyd · Journal of Promotional Communications · 5
Dialogic communication in faux pas paracrises. What do users want to discuss on brands’ official Facebook pages?
2019 · Ekaterina Bogomoletc · Journal of Promotional Communications · 4
The Monetization of Opinions: Consumer Responses to Covert Endorsement Practices on Instagram
2018 · J. Harrison · Journal of Promotional Communications · 4
Exploring Visual Brand-Related Electronic Word-of-Mouth on Instagram
2018 · Shanna Serrano, Tauheed Ahmad Ramjaun · Journal of Promotional Communications · 4
Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals
2017 · Mia Jones, Jill Nash · Journal of Promotional Communications · 4
Social Media and Political Participation Among British Youth
2020 · Jack Beaunier, Anastasia Veneti · Journal of Promotional Communications · 3
The Power of Consumers and Unforgettable Experiences: Why PR Practitioners Should Abandon the Traditional
2017 · Olivia Simpson · Journal of Promotional Communications · 3
Public Relations: The Missing Piece of the Puzzle the PR Value Debate
2017 · Ellie Goodwin · Journal of Promotional Communications · 3
Representations of Gender and Power within Luxury Goods Advertising: Generating Marginalisation of Women
2015 · Megan Sirr · Journal of Promotional Communications · 3
Exploring the Post-Recession Experiences of the ‘Cocooning’ Consumer: The Importance of Core Values and Rituals
2015 · Suzanne Slaughter, Georgiana Grigore · Journal of Promotional Communications · 3
The Ides of Laughs: The Politicisation of American Late-Night Talk Shows Over Time and Under Trump
2018 · Dominic Stephens · Journal of Promotional Communications · 2
Forget Traditional PR: Build your Brand through the Affiliate Channel
2017 · Molly Lediard · Journal of Promotional Communications · 2
Mind-Altering Discourse: Experts and Sources in the News on the UK Drug Policy Reform Debate
2015 · Alison Katherine Smith · Journal of Promotional Communications · 2
The Newsworthiness of Mental Illness: An Exploration of Representations of Mental Health and Illness in the UK National Press
2015 · Abbey Everett · Journal of Promotional Communications · 2
Works count: 91
Citation count: 231
H-index: 8
I10-index: 7
2yr mean citedness:
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