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Wiley International Encyclopedia of Marketing

Source type: journal
Publisher:
Fully OA: No
DOAJ: No
OpenAlex ID: S4306534813
Social Desirability Bias
2010 · Pamela Grimm · Wiley International Encyclopedia of Marketing · 1,108
Services Marketing Strategy
2010 · Valarie A. Zeithaml, Mary Jo Bitner, et al. · Wiley International Encyclopedia of Marketing · 268
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Integrated Marketing Communication
2010 · Philip J. Kitchen, Inga Burgmann · Wiley International Encyclopedia of Marketing · 182
Supply Chain Management Strategy
2010 · John T. Mentzer, Terry L. Esper · Wiley International Encyclopedia of Marketing · 182
Multicollinearity
2010 · George R. Franke · Wiley International Encyclopedia of Marketing · 145
International Retailing
2010 · Brenda Sternquist · Wiley International Encyclopedia of Marketing · 111
Integrated Product Development
2010 · Fred Langerak · Wiley International Encyclopedia of Marketing · 102
Possessions and Self
2010 · Russell Belk · Wiley International Encyclopedia of Marketing · 99
Customer Satisfaction
2010 · Richard L. Oliver · Wiley International Encyclopedia of Marketing · 82
Common Methods Bias
2010 · Wagner A. Kamakura · Wiley International Encyclopedia of Marketing · 72
Customer Relationship Management
2010 · V. Kumar · Wiley International Encyclopedia of Marketing · 65
Pretesting a Questionnaire
2010 · Pamela Grimm · Wiley International Encyclopedia of Marketing · 63
Quality Function Deployment ( QFD )
2010 · John R. Hauser, Abbie Griffin, et al. · Wiley International Encyclopedia of Marketing · 46
The Stage‐Gate Idea to Launch System
2010 · Robert G. Cooper · Wiley International Encyclopedia of Marketing · 42
Confirmatory Factor Analysis
2010 · Richard J. Fox · Wiley International Encyclopedia of Marketing · 29
Analysis of Variance and Covariance
2010 · Sangkil Moon · Wiley International Encyclopedia of Marketing · 27
Consumer Neuroscience
2010 · Hilke Plassmann, Carolyn Yoon, et al. · Wiley International Encyclopedia of Marketing · 23
Push and Pull Marketing Strategies
2010 · Deanne Brocato · Wiley International Encyclopedia of Marketing · 22
New‐Product Forecasting
2010 · Kenneth B. Kahn · Wiley International Encyclopedia of Marketing · 22
Innovation Typologies
2010 · Rajesh K. Chandy, Jaideep C. Prabhu · Wiley International Encyclopedia of Marketing · 22
Concept of Causality and Conditions for Causality
2010 · Harmen Oppewal · Wiley International Encyclopedia of Marketing · 21
Success Factors for New‐Product Development
2010 · Robert G. Cooper, Elko J. Kleinschmidt · Wiley International Encyclopedia of Marketing · 21
Causal Research
2010 · Harmen Oppewal · Wiley International Encyclopedia of Marketing · 21
Structural Equation Modeling
2010 · Hans Baumgartner · Wiley International Encyclopedia of Marketing · 20
Impulsive and Compulsive Buying
2010 · Ronald J. Faber · Wiley International Encyclopedia of Marketing · 20
Works count: 322
Citation count: 3,487
H-index: 21
I10-index: 42
2yr mean citedness:
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