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Advances in Business & Industrial Marketing Research
ISSN:
2985-7589
Source type:
journal
Publisher:
Fully OA:
Yes
DOAJ:
No
OpenAlex ID:
S4387291092
Leveraging Consumer Behavior Research for Effective Marketing Strategies
2023
·
Wardani Kumo
·
Advances in Business & Industrial Marketing Research
·
19
Strategic Branding: Building Market Positioning and Business Growth through Integrated Management Practices
2024
·
Muhammad Mitsal Islami
, Sri Rahyuni
, et al.
·
Advances in Business & Industrial Marketing Research
·
14
Sustainability in Business: Integrating CSR into Long-term Strategy
2024
·
Wahyuni Wahyuni
, Julia Hidayat
, et al.
·
Advances in Business & Industrial Marketing Research
·
12
Customer-Centric Strategies: Navigating the Dynamics of Marketing Management for Competitive Advantage
2024
·
Mohammad Aldrin Akbar
·
Advances in Business & Industrial Marketing Research
·
12
The Role of Marketing Research in Understanding Consumer Behavior and Preferences
2024
·
Abdul Haris
·
Advances in Business & Industrial Marketing Research
·
9
Service Quality on Customer Loyalty: Mediation of Customer Satisfaction
2024
·
Muhammad Anhar Hidayat
, Abdul Rasyid
, et al.
·
Advances in Business & Industrial Marketing Research
·
8
Customer Engagement Mediates the Effect of Content marketing on Purchase Intention
2024
·
Arina Raudhatul Rizkia
, Mohammad Aldrin Akbar
, et al.
·
Advances in Business & Industrial Marketing Research
·
8
Understanding the Psychology Behind Consumer Behavior
2023
·
Dirwan Dirwan
·
Advances in Business & Industrial Marketing Research
·
8
Relationship between Service Quality and Customer Satisfaction
2023
·
Muhammad Abbas
·
Advances in Business & Industrial Marketing Research
·
8
E-Business Ecosystems: Understanding the Dynamics of Digital Platforms and Marketplaces
2024
·
Andi Faisal Bahari
·
Advances in Business & Industrial Marketing Research
·
7
The Journey of Marketing Research in Driving Successful Marketing Strategies
2024
·
Gani Ahmad Putra
·
Advances in Business & Industrial Marketing Research
·
6
Digital Disruption: Landscape of E-Business for Competitive Advantage
2024
·
Tia Baskoro
·
Advances in Business & Industrial Marketing Research
·
5
Intersection of Islamic Values and Consumer Preferences
2024
·
Dewi Pradhita
·
Advances in Business & Industrial Marketing Research
·
5
The Influence of Reliability on Customer Loyalty Mediated by Customer Satisfaction
2025
·
Ayuni Kurnia Agung Rizkina
, Zakaria Zakaria
, et al.
·
Advances in Business & Industrial Marketing Research
·
4
PDF
Leveraging Technology and Innovation for Effective E-Business Management
2024
·
Haerdiansyah Syahnur
·
Advances in Business & Industrial Marketing Research
·
4
Integrating Knowledge Management into Marketing for Enhanced Decision-Making and Performance
2024
·
Muhammad Abbas
·
Advances in Business & Industrial Marketing Research
·
4
Dynamics of Islamic Consumer Behavior and Market Trends
2023
·
Riko Adi Wibowo
·
Advances in Business & Industrial Marketing Research
·
3
Factors Influencing Consumer Decisions to Purchase Hijab Products Online on Instagram Social Media
2023
·
Fitriani Latief
, Rahel Sri Murti
·
Advances in Business & Industrial Marketing Research
·
3
Untitled
2023
·
Advances in Business & Industrial Marketing Research
·
3
PDF
Global Strategies: Navigating the Complexities of International Business in a Connected World
2024
·
Lila Hasanah
·
Advances in Business & Industrial Marketing Research
·
2
The Effect of Location, Product Diversity, and Store Atmosphere on Increasing Customer Satisfaction
2023
·
Azlan Azhari
, Ahmad Firman
, et al.
·
Advances in Business & Industrial Marketing Research
·
2
PDF
Improving Brand Image of Television Electronic Products Through Integrated Marketing Communications
2023
·
Fitriani Latief
·
Advances in Business & Industrial Marketing Research
·
2
PDF
The Role of Word of Mouth and Digital Media in Increasing Promotion Effectiveness
2026
·
Yuyun Wahyudi
, Sukaris Sukaris
·
Advances in Business & Industrial Marketing Research
·
1
Smart Warehouse Ecosystem: An IoT-Based Framework for Real-Time Environmental Monitoring in a Nutrition Fulfillment Service Unit (SPPG) Warehouse
2026
·
Geby Ayu Fadhilah
, Ginandia Ariesta
, et al.
·
Advances in Business & Industrial Marketing Research
·
1
Service Quality, Product Completeness and Price on Consumer Purchasing Decisions
2025
·
Muhammad Fikra Syahnadin
, Erick Karunia
, et al.
·
Advances in Business & Industrial Marketing Research
·
1
PDF
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Works count:
73
Citation count:
163
H-index:
8
I10-index:
4
2yr mean citedness:
2
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