Source

Palgrave studies in political marketing and management

ISSNs: 2946-2614, 2946-2622

Source type: journal

Publisher:

Fully OA: No

DOAJ: No

OpenAlex ID: S4393919892

The Hyper–Masculine Campaign: Party Leader Brand Image, Heteronormativity and the 2021 Canadian Federal Election

2023 · Mireille Lalancette, Vincent Raynauld · Palgrave studies in political marketing and management · 4

The Conservative Brand: Conflicts of Party and Leadership Identity

2025 · Robert Busby · Palgrave studies in political marketing and management · 3

Political Marketing Strategy and Voters’ Concerns in the UK 2024 Election

2025 · Jennifer Lees-Marshment · Palgrave studies in political marketing and management · 3

Designing and Developing the Labour Party and Keir Starmer’s Political Brand in the 2024 UK General Election

2025 · Joyce Manyo, Lawrencia Agyepong · Palgrave studies in political marketing and management · 3

Political Marketing and Management in the 2024 UK Election

2025 · Jennifer Lees-Marshment, Ioannis Zisis · Palgrave studies in political marketing and management · 2

Political and Crisis Management of the Election Campaign: A Study of Two Leaders

2025 · John Connolly, Robert Pyper · Palgrave studies in political marketing and management · 1

The Ethical Concerns with Political Marketing Tactics

2025 · Darren G. Lilleker · Palgrave studies in political marketing and management · 1

Political Marketing and Management Lessons for Research and Practice from the 2024 UK Election

2025 · Jennifer Lees-Marshment, Ioannis Zisis · Palgrave studies in political marketing and management · 1

Political Marketing in the 2024 U.S. Presidential Election

2025 · Palgrave studies in political marketing and management · 1

(Hyper) Masculinity on the Ballot: Gender Identity Politics Appeals on the Right of the Political Spectrum and the 2024 U.S. Presidential Elections

2025 · André Turcotte, Vincent Raynauld · Palgrave studies in political marketing and management · 1

Clowns to the Left of Me, Jokers to the Right: Branding Challenges in the 2021 Conservative Party Campaign

2023 · Jamie Gillies, Angela Wisniewski · Palgrave studies in political marketing and management · 1

The People’s Party of Canada and the Appeal of Anger Politics

2023 · André Turcotte, David Coletto, et al. · Palgrave studies in political marketing and management · 1

Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign

2023 · Jennifer Lees-Marshment, Salma Malik · Palgrave studies in political marketing and management · 1

Identity Marketing During the 2021 Canadian Federal Election

2023 · Mireille Lalancette, Angelia Wagner, et al. · Palgrave studies in political marketing and management · 1

Political Marketing in the 2021 Canadian Federal Election

2023 · Jamie Gillies, Vincent Raynauld, et al. · Palgrave studies in political marketing and management · 1

Theoretical Framework for Designing and Delivering the Political Brand Promise as a Pre- and Post-election Branding Strategy

2026 · Joyce Manyo · Palgrave studies in political marketing and management

Political Branding in Modern-Day Politics

2026 · Joyce Manyo · Palgrave studies in political marketing and management

Designing and Delivering the Political Brand Promise: Key Findings, Recommendations for Practice and Conclusions

2026 · Joyce Manyo · Palgrave studies in political marketing and management

Delivering the Political Brand Promise as a Post-election Political Branding Technique

2026 · Joyce Manyo · Palgrave studies in political marketing and management

Political Branding in Ghana

2026 · Joyce Manyo · Palgrave studies in political marketing and management

Political Brand Promise Design as a Pre-election Political Branding Technique

2026 · Joyce Manyo · Palgrave studies in political marketing and management

Introduction: Political Marketing and Management in the UK

2025 · Jennifer Lees-Marshment, Ioannis Zisis · Palgrave studies in political marketing and management

An Ad for Every Campaign Objective: Political Advertising in the 2024 UK Election

2025 · Benedict Pringle · Palgrave studies in political marketing and management

Political Management in Local Government

2025 · Joel Montgomery · Palgrave studies in political marketing and management

Emotion and Persuasive Website Messaging in the UK 2024 Election

2025 · Nigel Jackson · Palgrave studies in political marketing and management

Works count: 37

Citation count: 25

H-index: 3

I10-index:

2yr mean citedness: 0.615