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Journal of Direct Marketing

ISSNs: 0892-0591, 1522-7138
Source type: journal
Publisher: Wiley
Alternate name: JDM
Fully OA: No
DOAJ: No
OpenAlex ID: S82491246
Customer lifetime valuation to support marketing decision making
1997 · F. Robert Dwyer · Journal of Direct Marketing · 487
Consumer awareness of name removal procedures: Implications for direct marketing
1995 · Mary J. Culnan · Journal of Direct Marketing · 226
Direct marketing and the use of individual-level consumer information: Determining how and when ?privacy? matters
1997 · Glen J. Nowak, Joseph Phelps · Journal of Direct Marketing · 191
Customer lifetime valuation to support marketing decision making
1989 · F. Robert Dwyer · Journal of Direct Marketing · 188
Understanding privacy concerns
1992 · Glen J. Nowak, Joseph E. Phelps · Journal of Direct Marketing · 177
Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy
1997 · Alexandra J. Campbell · Journal of Direct Marketing · 156
Modeling merchandise returns in direct marketing
1997 · James D. Hess, Glenn E. Mayhew · Journal of Direct Marketing · 154
Consumer intention to utilize electronic shopping
1990 · Soyeon Shim, Mary Frances Drake · Journal of Direct Marketing · 152
Direct marketing on the internet: An empirical assessment of consumer attitudes
1995 · Raj Mehta, Eugene Sivadas · Journal of Direct Marketing · 150
Database marketing:Past, present, and future
1997 · Lisa A. Petrison, Robert C. Blattberg, et al. · Journal of Direct Marketing · 133
Applying neural computing to target marketing
1997 · Jacob Zahavi, Nissan Levin · Journal of Direct Marketing · 125
Direct marketing modeling with CART and CHAID
1997 · Dominique Haughton, Samer Oulabi · Journal of Direct Marketing · 124
The role of perceived risk in mail order catalog shopping
1990 · Denny E. McCorkle · Journal of Direct Marketing · 120
An exploratory assessment of catalog shopping orientations
1992 · Kenneth C. Gehrt, Kent Carter · Journal of Direct Marketing · 115
Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters
1995 · Glen J. Nowak, Joseph Phelps · Journal of Direct Marketing · 108
Direct Marketing Management
1989 · Richard Tino · Journal of Direct Marketing · 105
Direct marketing activities and personal privacy
1993 · Paul Wang, Lisa A. Petrison · Journal of Direct Marketing · 98
Technology vs. consumer behavior: The battle for the financial services customer
1997 · Deborah Fain, Mary Lou Roberts · Journal of Direct Marketing · 95
Consumers’ perception of risk and the purchase of apparel from catalogs
1994 · Cynthia R. Jasper, Sara J. Ouellelte · Journal of Direct Marketing · 85
Journal of Direct Marketing
2022 · Agnieszka Wolk, Martin Spann · Journal of Direct Marketing · 83
Analytical challenges in customer acquisition
1997 · Behram J. Hansotia, Paul Wang · Journal of Direct Marketing · 83
Issues and problems in applying neural computing to target marketing
1997 · Jacob Zahavi, Nissan Levin · Journal of Direct Marketing · 80
Applications for the lifetime value model in modern newspaper publishing
1995 · Timothy J. Keane, Paul Wang · Journal of Direct Marketing · 80
A direct mail customer purchase model
1988 · Connie L. Bauer · Journal of Direct Marketing · 73
The roles of demographics, purchase histories, and shopper decision-making styles in predicting consumer catalog loyalty
1993 · William J. McDonald · Journal of Direct Marketing · 66
Works count: 551
Citation count: 6,537
H-index: 42
I10-index: 115
2yr mean citedness:
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