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Journal of Targeting Measurement and Analysis for Marketing

ISSNs: 0967-3237, 1479-1862
Source type: journal
Fully OA: No
DOAJ: No
OpenAlex ID: S97595773
The correlation coefficient: Its values range between +1/−1, or do they?
2009 · Bruce Ratner · Journal of Targeting Measurement and Analysis for Marketing · 1,610
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On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth
2003 · Chatura Ranaweera, Jaideep Prabhu · Journal of Targeting Measurement and Analysis for Marketing · 461
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Identifying the green consumer: A segmentation study
2009 · Arminda M Finisterra do Paço, Mário Lino Barata Raposo, et al. · Journal of Targeting Measurement and Analysis for Marketing · 303
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Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention
2007 · Clare D'Souza, Mehdi Taghian, et al. · Journal of Targeting Measurement and Analysis for Marketing · 292
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Measuring attitudes towards general technology: Antecedents, hypotheses and scale development
2003 · Steve W Edison, Gary L Geissler · Journal of Targeting Measurement and Analysis for Marketing · 218
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The conceptual development of customer loyalty measurement: A proposed scale
2003 · Rosalind McMullan, Audrey Gilmore · Journal of Targeting Measurement and Analysis for Marketing · 189
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The Ultimate Question: Driving Good Profits and True Growth
2006 · Aster Mekonnen · Journal of Targeting Measurement and Analysis for Marketing · 187
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Applying netnography to market research: The case of the online forum
2010 · Jiyao Xun, Jonathan Reynolds · Journal of Targeting Measurement and Analysis for Marketing · 179
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The impact of switching costs on customer loyalty: A study among corporate customers of mobile telephony
2003 · Albert Caruana · Journal of Targeting Measurement and Analysis for Marketing · 179
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Text message advertising: Response rates and branding effects
2005 · Ruth Rettie, Ursula Grandcolas, et al. · Journal of Targeting Measurement and Analysis for Marketing · 174
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The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
2010 · Sven Kuenzel, Sue Vaux Halliday · Journal of Targeting Measurement and Analysis for Marketing · 165
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Demographic impacts on environmentally friendly purchase behaviors
2012 · Caroline Fisher, Shristy Bashyal, et al. · Journal of Targeting Measurement and Analysis for Marketing · 147
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An empirical model for brand loyalty measurement
2007 · M Punniyamoorthy, M Prasanna Mohan Raj · Journal of Targeting Measurement and Analysis for Marketing · 145
Customer satisfaction and profitability: A reappraisal of the nature of the relationship
2002 · Matthew C H Yeung, Lee Chew Ging, et al. · Journal of Targeting Measurement and Analysis for Marketing · 135
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Measuring brand perceptions: Testing quantity and quality
2003 · Jenni Romaniuk, Byron Sharp · Journal of Targeting Measurement and Analysis for Marketing · 132
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An evaluation of e-mail marketing and factors affecting response
2003 · Lisa Chittenden, Ruth Rettie · Journal of Targeting Measurement and Analysis for Marketing · 132
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The optimal ratio of acquisition and retention costs
2005 · Phillip E Pfeifer · Journal of Targeting Measurement and Analysis for Marketing · 127
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Elaboration likelihood model: A missing intrinsic emotional implication
2005 · Jon D Morris, ChongMoo Woo, et al. · Journal of Targeting Measurement and Analysis for Marketing · 124
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Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers
2009 · Ian Phau, Min Teah, et al. · Journal of Targeting Measurement and Analysis for Marketing · 122
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Consumers' decision-making style as a basis for market segmentation
2001 · Gianfranco Walsh, Thorsten Hennig-Thurau, et al. · Journal of Targeting Measurement and Analysis for Marketing · 121
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Attitudes towards mobile marketing tools: A study of Turkish consumers
2007 · Süleyman Barutçu · Journal of Targeting Measurement and Analysis for Marketing · 120
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A primer for the estimation of structural equation models in the presence of missing data: Maximum likelihood algorithms
2002 · Cara Lee Okleshen Peters, Craig Enders · Journal of Targeting Measurement and Analysis for Marketing · 114
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Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior
2011 · Hongwei Yang, Liuning Zhou · Journal of Targeting Measurement and Analysis for Marketing · 111
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Role of demographics, social connectedness and prior internet experience in adoption of online shopping: Applications for direct marketing
2011 · Mohammad Bakher Naseri, Greg Elliott · Journal of Targeting Measurement and Analysis for Marketing · 106
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What drives customer loyalty: An analysis from the telecommunications industry
2002 · Abod Ali Khatibi, Hishamuddin Ismail, et al. · Journal of Targeting Measurement and Analysis for Marketing · 105
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Works count: 356
Citation count: 12,310
H-index: 54
I10-index: 215
2yr mean citedness:
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