Consumer Behavior in Brand Consumption and Identification
Topics
Description: This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands,... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends, Consumer Perception and Purchasing Behavior +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 64,730
Citations count: 1,835,000