Consumer Retail Behavior Studies
Topics
Description: This cluster of papers explores the complex dynamics of consumer behavior in retail settings, focusing on topics such as customer experience, multichannel and omnichannel retailing, impulse buying, se... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 57,460
Citations count: 655,700
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
1994 · Barry J. Babin, William R. Darden, et al. · Journal of Consumer Research
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
1991 · William B. Dodds, Kent B. Monroe, et al. · Journal of Marketing Research
The Theory of Buyer Behavior
1971 · Stewart W. Bither, John A. Howard, et al. · Journal of Marketing