Customer churn and segmentation
Topics
Description: This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and prof... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 19,120
Citations count: 128,000
An Information Processing Theory of Consumer Choice
1979 · Ivan Ross, James R. Bettman · Journal of Marketing
Cluster Analysis in Marketing Research: Review and Suggestions for Application
1983 · Girish Punj, David W. Stewart · Journal of Marketing Research
Data Mining Techniques: For Marketing, Sales, and Customer Support
1997 · Michael J. Berry, Gordon S. Linoff