Management and Marketing Education
Topics
Description: This cluster of papers focuses on innovations in management education, with an emphasis on experiential learning, marketing education, AACSB accreditation, student engagement, teaching methods, curric... more
Related topics (siblings) Blood donation and transfusion practices, Collaboration in agile enterprises, Digital Innovation in Industries, Economic and Technological Systems Analysis, Education Systems and Policies +10 more
Subfield (parent): Management of Technology and Innovation
Domain: Social Sciences
Works count: 38,700
Citations count: 381,500
Evolving to a New Dominant Logic for Marketing
2003 · Stephen L. Vargo, Robert F. Lusch · Journal of Marketing
A Paradigm for Developing Better Measures of Marketing Constructs
1979 · Gilbert A. Churchill · Journal of Marketing Research
Marketing Research: An Applied Orientation
1994 · Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research