American History and Culture
Topics
Description: This cluster of papers explores the historical development of branding and marketing strategies, including the evolution of consumer goods, globalization of markets, entrepreneurship, and the signific... more
Related topics (siblings) Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends, Consumer Perception and Purchasing Behavior +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 49,160
Citations count: 170,300
The Social Transformation of American Medicine
1984 · Judith Walzer Leavitt, Paul Starr · The American Historical Review
The Visible Hand: The Managerial Revolution in American Business
1978 · W. Elliot Brownlee, Alfred D. Chandler · Journal of American History
The Frontier in American History
1921 · Allen Johnson, Frederick Jackson Turner · The American Historical Review