Marketing and Advertising Strategies
Topics
Description: This cluster of papers explores the evolution, challenges, and impact of Integrated Marketing Communication (IMC) in the marketing domain. It delves into topics such as brand performance, customer rel... more
Related topics (siblings) American History and Culture, Consumer Behavior and Marketing Influence, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 29,240
Citations count: 174,600