Nostalgia and Consumer Behavior
Topics
Description: This cluster of papers explores the psychological and marketing implications of nostalgia, focusing on its role in memory, emotion, social connectedness, well-being, advertising effectiveness, consume... more
Related topics (siblings) Action Observation and Synchronization, Adventure Sports and Sensation Seeking, Animal and Plant Science Education, Attachment and Relationship Dynamics, Bullying, Victimization, and Aggression +46 more
Subfield (parent): Social Psychology
Field: Psychology
Domain: Social Sciences
Works count: 5,415
Citations count: 48,890
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
2003 · Stephen Brown, Robert V. Kozinets, et al. · Journal of Marketing
Nostalgia: Content, triggers, functions.
2006 · Tim Wildschut, Constantine Sedikides, et al. · Journal of Personality and Social Psychology
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
1993 · Morris B. Holbrook · Journal of Consumer Research