Consumer Behavior and Marketing Influence
Topics
Description: This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explor... more
Related topics (siblings) American History and Culture, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends, Consumer Perception and Purchasing Behavior +9 more
Subfield (parent): Marketing
Domain: Social Sciences
Works count: 77,420
Citations count: 124,800