Impact of CSR Practices on Customer Satisfaction and Retention: An Empirical Study on Foreign MNCs in Malaysia
Year: 2013
Type: preprint
Study design: Observational Study
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.2327243
Authors: Zubair Hassan, Aishath Nareeman
Institution: Universiti Malaya-Wales
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W100589117