Work

Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it

Year: 2010

Type: article

Source: Journal of General Management

DOI: 10.1177/030630701003500404

Authors: John M. T. Balmer, Mei-Na Liao, Wei-Yue Wang

Institutions: Brunel University of London, University of Bradford, University of Salford

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1006733995

FWCI: 6.532

Cites: 138

Cited by: 40

Related to: 10