Work

Co-management of purchasing and marketing: Why, when and how?

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.07.012

Authors: Stephan M. Wagner, Andreas Eggert

Institutions: ETH Zurich, Paderborn University

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1007921026

FWCI: 8.022

Cites: 108

Cited by: 35

Related to: 10