Work

Trade Promotion: Essential to Selling through Resellers

Year: 1999

Type: article

Source: Sloan management review

Authors: Kasum Ailawadi, Paul Farris, Ervin Shames

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W100820320

FWCI: 2.981

Cites:

Cited by: 75

Related to: 10