Affective response to gambling promotions during televised sport: A qualitative analysis
Year: 2015
Type: article
Abstract: Highlights• Affective responses to gambling promotions during televised sport were analysed.• Qualitative data were collected via a series of online focus groups with Australian sport viewers.• Positive, negative and neutral affects were reported across a variety of gambling promotion types.• Affective responses varied according to message delivery format and context in which promotions were displayed.• A conceptual model was generated to facilitate future research around affective responses to gambling promotions during televised sport.
Source: Sport Management Review
Authors: Matthew Lamont, Nerilee Hing, Peter Vitartas
Institutions: Southern Cross University, La Trobe University
Language: English
Subfield: Clinical Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
Funder: U.S. Department of Justice
OpenAlex ID: W1009296318