Work

Differing Reactions to Female Role Portrayals in Advertising

Year: 1993

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1993.12466912

Authors: John B. Ford, Michael S. LaTour

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W101576901

FWCI: 4.696

Cites: 22

Cited by: 78

Related to: 10