Work

The rise of the chief marketing technologist

Year: 2014

Type: article

Source: Harvard business review

Authors: Scott Brinker, Laura McLellan

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1035312717

FWCI: 6.452

Cites:

Cited by: 31

Related to: 10