Work

A review of customer relationship management system benefits and implementation in small and medium enterprises

Year: 2011

Type: conference-paper

Authors: Boon Kiat Loh, Khai Lun Koo, Kee Fai Ho, Rosnah Idrus

Institution: Universiti Sains Malaysia

Language: English

Topic: ERP Systems Implementation and Impact

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W104570154

FWCI: 2.709

Cites: 20

Cited by: 16

Related to: 10