Work

Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best

Year: 2002

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1016009201552

Authors: Ashutosh Prasad, Erin Steffes

Institution: The University of Texas at Dallas

Language: English

Topic: Employee Performance and Motivation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W106154019

FWCI: 0.741

Cites: 20

Cited by: 27

Related to: 10