Work

Research Note : Sample size in content analysis of advertising

Year: 2012

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-31-4-907-920

Authors: Rodrigo Uribe, Enrique Manzur

Institution: University of Chile

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1064425233

FWCI: 1.033

Cites: 43

Cited by: 11

Related to: 10