Work

Consuming wine: a market segmentation and purchase motivation study - purchase, motivation and segmentation in wine marketing

Year: 2003

Type: conference-paper

Source: Swinburne figshare (Swinburne University of Technology)

Authors: John E. Hall, Wayne Binney, Barry O’Mahony

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W107050351

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