Work

Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity

Year: 1992

Type: book-chapter

Source: International series in quantitative marketing

DOI: 10.1007/978-94-011-1402-8_6

Author: Albert C. Bemmaor

Institution: École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Graduate School, University of Texas, Austin

OpenAlex ID: W108044044

FWCI:

Cites: 32

Cited by: 82

Related to: 10