Work

The impact of the lost decade on advertising in Japan

Year: 2011

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-30-2-205-232

Authors: Shintaro Okazaki, Barbara Mueller

Institutions: Universidad Autónoma de Madrid, San Diego State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1082631964

FWCI: 5.566

Cites: 21

Cited by: 24

Related to: 10