Work

Website design as moderating factor of online user behavior

Year: 2014

Type: conference-paper

Abstract: It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations such as enjoyment have also been found by recent research to have a marked influence on such behaviour. The present study explores the influence of website design (utilitarian motivation) on online user behaviour, in the context of a site promoting a tourist destination. The results underline the importance of utilitarian aspects for the effectiveness of online information-processing and the formation of perceived risk online. It is recommended that websites should reflect this type of motivation so as to make browsing useful for the online consumer.

Source: Institutional Repository of the University of Granada (University of Granada)

Authors: Juan Miguel Alcántara‐Pilar, Salvador del Barrio‐García

Institution: Universidad de Granada

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1087994

FWCI:

Cites: 66

Cited by: 1

Related to: 10