Year: 2000
Type: article
Abstract: This paper will focus on how on-line grocery shopping will affect the relationship between the manufacturer, the retailer and the consumer.The Internet has brought change forcing companies to re-evaluate their on-line strategies.For established companies, doing business on-line risks damage to brands and distribution relationships that currently represent key competitive advantages.Four e-commerce frameworks are discussed and integrated with the traditional marking model (product, price, promotion, and distribution).Finally, the paper will discuss how the e-commerce strategies could be applied to a real company.
Authors: Eric Allen, Jerry Fjermestad
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W108905732