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Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes

Year: 2015

Type: article

Abstract: This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.

Source: Digital Commons - University of South Florida (University of South Florida)

Author: Bo Breuklander

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1109431324

FWCI:

Cites: 44

Cited by: 2

Related to: 10