Jamming the Culture?: A Critical Analysis of the Billboard Liberation Front
Year: 2010
Type: dissertation
Abstract: Consumption and the ideology of consumerism, as vital elements that fuel the capitalist system, have become legitimated as normative practices within western society. The social influence and economic power held by corporations has helped them establish discursive legitimacy, leaving citizens marginalized and without access to meaningful participation in cultural production. I argue that culture jamming is a resistance strategy that aims to confront the ideological nature of consumerism, refuses to accept the colonization of the public sphere by private interests, and hopes to open up the dominant forms of communication to public participation. This tactic is criticized for posing little threat to consumerism at best, and contributing to the dominant ideologies at worst. By conducting a critical discourse analysis of the website of the Billboard Liberation Front, I assess the organization's effectiveness as a counter hegemonic force, revealing how they use language in the attempt to challenge and reinterpret dominant discourse.
Author: Christina Henderson
Institution: University of Windsor
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W114432591