Work

Digitale Revolution – Auswirkungen auf das Marketing

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02039-2_3

Author: Ralf T. Kreutzer

Institution: Berlin School of Economics and Law

Language: German

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W115034938

FWCI: 1.578

Cites: 9

Cited by: 9

Related to: 10